In our 10X CEO® experience, winning businesses focus on getting a few critical business fundamentals right.

The goal of the 10X CEO® Playbook is to create a space for our CEOs to identify, practice, and excel at these few critical fundamentals.

The Core Four

I . Why Do You Want To Be CEO?

  • Reward-centered leadership

  • Responsibility-centered leadership

  • Resource: “The Motive” (Patrick Lencioni)

III. Position to Win - Matching People to Work

  • Clarity – alignment of the objective and its components

  • Competence – having the required skill and experience

  • Work/Genius match

  • Resource - “Six Working Geniuses” (Patrick Lencioni)

II. Competitive Position

  • Your Market Opportunity

    • Ideal market/customer profile

    • Their complete problem/solution

    • Your advantages & obstacles (external & internal)

    • If successful, your realized financial model

  • Your Winning Bets (Drivers) – How you will win

    • Table stakes

    • Differentiators

    • Select winning team (See III below) 

IV. Execution

  • Team alignment – setting the right measures for the winning bets where continuous improvement is more valuable than OKRs

  • Identify advantages & obstacles

  • Establish task order

  • Set up execution/accountability rhythm

  • Resource - “Rhythm” (Patrick Thean)

These concepts are discussed in an exploratory call with 10X CEO® candidates.

The Core Four are part of a propriety 10X CEO® Playbook that is leveraged throughout the 10X CEO® experience.