Ed Boyajian
The coach who won't let you confuse motion with outcomes.
Follow Me is a US Army motto that has most defined my leadership style and thinking. It expresses the essential covenant of trust between leader and team.
Ed Boyajian spent 15 years as CEO of EDB, steering the company through 54 consecutive quarters of growth and three successful PE transactions — most recently a majority investment from Bain Capital in 2022. He didn't just run the company. He built the playbook for scaling an open source business in enterprise software, quarter by quarter, with the financial discipline and GTM rigor to prove it.
His coaching is defined by one through-line: outcomes. Ed is relentless about connecting the numbers to the strategy — not as a finance exercise, but as a leadership one. In his view, a CEO who can't read their own business through data isn't truly leading it. He pushes hard on that. And he genuinely wants to see people grow through it.
That combination — real-world operating experience, financial precision, and a teacher's instinct — is what makes a session with Ed different. CEOs leave with clarity on what the data is actually telling them, and what to do about it.
He currently serves on the EDB board of directors and as a Harvard Business School Executive Fellow, teaching sales and distribution to second-year MBA students.
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