Osman Khan
The coach who connects what drives the customer to what drives the company.
I thrive on balancing the micro and the macro — helping CEOs identify the linkages between core business drivers and a comprehensive corporate strategy, and thereby achieve scale on a highly targeted and accelerated path.
Osman Khan brings a rare combination to the coaching room: the analytical rigor of an engineer and investment banker, the commercial instincts of a founder who built and exited one of the largest consumer marketplaces in the luxury resale segment, and 15 years of advising companies from seed stage through Fortune 100 on strategy, M&A, fundraising, and organizational scale.
What sets Osman apart is his depth of understanding of the B2C motion — how customers think, what motivates their behavior, and how a business needs to respond strategically at every stage of growth. That lens, combined with his ability to connect micro-level business drivers to macro-level corporate strategy, gives CEOs a clarity of line-of-sight that most coaching conversations never reach.
His coaching is precise and hands-on. Osman helps CEOs build an extremely disciplined routine of deep prioritization, clear action planning, and targeted accountability — and then holds them to it. He is equally comfortable in a strategic offsite and in the weeds of a leadership challenge with a CEO's team. The CEOs he works with describe the "aha moment" — when something he's shared creates a material unlock in the business — as a defining feature of working with him.
He joined 10X CEO in 2018 and has since worked with the CEOs behind Calendly, Auth0, Tonal, SonderMind, PicsArt, Flo Health, Thrive Causemetics, Contentful, and Aceable, among others.
Ready to connect the micro
to the macro?
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